The Iconic halo

Kickstarter launch campaign for an innovative new device developed by Physical Therapist Dr. Michael Wang to relieve neck tension.

“BRING YOUR RECOVERY FULL CIRCLE”

Client: Iconic Brands/Dr. Michael Wang

Role: Writer, Producer, Director, & Co-Editor

Goal: Introduce The HALO, a newly developed neck tension relief device, to consumers through Kickstarter campaign and paid social content

HALO Campaign Overview

Challenge: The campaign needed to be able to appeal consumers across various walks of life and provide a solution to a common problem, while giving off peak wellness, luxury, and innovation

Strategy: Showcased that The HALO isn’t just another run-of-the-mill massage tool. Inspired by Dr. Wang’s own struggles with neck pain and migraines, along with his physical therapy expertise, The HALO is a practical solution that can help real people every day

Execution:

-Highlights: Creative Direction, Scriptwriting

-Deliverables: Long form Campaign video, short form commercials for social, user testimonials, and product photography

Results: The campaign was a rapid success on Kickstarter, reaching its $10,000 funding goal within the first 24 hours of launch